Hjörtur Smarason

Founder and lead strategist, Saltworks.

Specialist on storytelling and place branding strategies. Hjörtur has worked with cities, regions and countries around the world on their branding and reputation, in order to attract tourists, talent and investment. Former CEO of Visit Greenland. Specialist on crisis communications. Keynote speaker.

Methodologies include storytelling, stakeholder management, citizen engagement, participatory methods.

“I see our biggest challenge being communications and emotional connections. We know the problems, but we do not feel them, and hence we do not react to them. We need to change our communications from scientific and fact based communications to more emotional and motivational communications, through the feeling of a higher purpose”